Coca-Cola By Mahmoud Alkhawaja
Concept Design

The idea behind this concept cames from the famous Red & White Keffiyeh Scarf pattern. It is traditionally worn by Arab men and some women as a headdress or draped on the back and shoulders. The red-and-white pattern is symbolic to the Jordanian heritage and strongly connected with Jordan. This scarf is also a fashion trend worn as scarves by Non-Arabs all over the world. This design would be perfect for the Middle Eastern market.